Max Young
max@dmaxyoung.com
LinkedIn
I'm Max, a Creative Director and Brand Strategist based in Vancouver, BC. I build brands rooted in research and strategy across sports, outdoor and mission-driven organizations. Through strategic insight and bold creative, I help brands connect authentically to their audiences.
APPROACH
CV
Selected Work
Seattle Mariners,
2025 Postseason Campaign
Turning a high-stakes postseason run into lasting brand equity with the Mariners’ fanbase, not just a short-term marketing push.
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The North Face,
Running Gently
Deepening The North Face and Indigenous Women Outdoors' brand connection to authentic, community-rooted storytelling, without relying on traditional product-led content.
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Love Machine Cycling,
Brand Strategy & Identity
Developing a brand that could help Vancouver's gravel cycling scene grow into a more open, accessible community, without the gatekeeping that's bogged down other outdoor sports.
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Vancouver Canucks,
50th Season Campaign
Turning the Vancouver Canucks' 50th season into a lasting brand moment, deepening the franchise's connection with fans across generations rather than just marking an anniversary.
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Protect Our Winters,
Game On, Climate Change
Growing POW Canada's membership base by turning one-time supporters into engaged, repeat participants, rather than relying on single moments of engagement.
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Ecojustice
Brand Strategy & Identity
Rebuilding Ecojustice's brand identity to reflect the importance of its work as Canada's largest environmental law non-profit, helping it stand out in a crowded non-profit space.
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