Mariners Postseason — Max Young — Creative Director & Brand Strategist

I'm Max, a Creative Director and Brand Strategist based in Vancouver, BC. I build brands rooted in research and strategy across sports, outdoor and mission-driven organizations. Through strategic insight and bold creative, I help brands connect authentically to their audiences.

APPROACH

CV

Seattle Mariners2025 Postseason

BACK

Seattle Mariners
2025 Postseason Campaign
 Brand Strategy
 Concept Ideation
 Creative Direction
 Graphic Design

In collaboration with the Mariners internal creative team: Ben Mertens, Keri Zeirler, Trevor Milless, Leo Andraca, Erin Fogerty, Jelissa Prado, Ben Van Houten & Sam Findlay

THE CHALLENGE

With the Mariners heading into a high-stakes postseason run, the brand needed a platform that could turn the moment into lasting equity with the fanbase, not just a short-term marketing push.

THE INSIGHT

Epic postseason moments aren't accidents; they're the result of thousands of small choices, actions, and events converging at the perfect time. That idea became the foundation for a campaign built to carry the brand's energy across every touchpoint.

THE APPROACH

The platform was built social-first to match the energy of the postseason's biggest stage, then distilled into bold, fan-ready iconography for in-park and OOH placements, ensuring consistency across every touchpoint.

THE RESULT

Seize the Moment drove some of the highest social engagement rates in Mariners history. The slogan and logomark became iconic to the city and fanbase during the run, extending the brand's reach well beyond the stadium.