Ecojustice — Max Young — Creative Director & Brand Strategist

I'm Max, a Creative Director and Brand Strategist based in Vancouver, BC. I build brands rooted in research and strategy across sports, outdoor and mission-driven organizations. Through strategic insight and bold creative, I help brands connect authentically to their audiences.

APPROACH

CV

EcojusticeBrand & Identity

BACK

Ecojustice
Brand & Identity

 Brand Strategy
 Content Strategy
 Creative Direction
 Graphic Design

THE CHALLENGE

Ecojustice's existing identity felt inconsistent and didn't reflect the seriousness of its work as Canada's largest environmental law non-profit, making it hard to stand out in a crowded non-profit space.

THE INSIGHT

To build trust and cut through, the brand needed to feel credible and professional without becoming bland or forgettable, striking a balance most legal-adjacent organizations rarely get right. Reaching the right people meant first defining exactly who those people were.

THE APPROACH

Research was used to identify, segment, and define Ecojustice's existing and target audiences. A visual communication system was then built around those groups, professional and consistent, but distinct enough to stay engaging across social, web, and print.

THE RESULT

In the three months after launch, Ecojustice saw its social media audience grow by approximately 20%.