Hi, I’m Max. Art Director, Designer, Strategist; specializing in growing brands and sustainable design practices.
Brand refresh and visual communication strategy for Ecojustice, Canada’s largest environmental law non-profit. In 3 months after launch, Ecojustice saw their social media audience grow by approx. 20%.
Ecojustice
Copywriting, art direction, and strategy; matchmaking POW Canada with people who love nature (maybe even a little too much). After launch we took it a step further, creating dating-app profiles and Craigslist ‘Missed Connections’ posts for specific glaciers.
Hot Glaciers Are Looking for Love
Concept/insight development, brand strategy, creative direction, and logo design for the Vancouver Canucks 50th Anniversary season marketing campaign.
Canucks 50th
Branding, illustration, digital and everything else for Love Machine Cycling. A personal creative outlet/passion project that centres around Vancouver’s burgeoning gravel bike scene. Website done in collaboration with Mariah Phillips.
Love Machine
Branding, web, strategy and packaging for Paradiso; an artisanal pasta shop and epicerie located in Montreal’s Westmount neighbourhood. Done in collaboration with Mariah Phillips.
Paradiso
Art direction and concept development for POW Canada’s Game On, 2030 program—the world’s first program gamifying climate action. In two months after launch, POW Canada saw its membership increase by over 15%. Done in collaboration with Sid Lee.
Game On, 2030
Art direction and script development for Weweni Bimibatoo — Running Gently. A short film done in collaboration with Indigenous Women Outdoors that examines how trail running helped Melissa Arnott reconnect with herself, her culture and her relationship with the land. Directed by William Biname, Produced by Charlene Brochu. Done in collaboration with The North Face.
Running Gently
Logo & graphic design, experiential marketing and creative assets to celebrate Daniel and Henrik Sedin’s respective 1000 NHL points milestones, as well as their historic retirement from the NHL.
Sedin Twins
A minimal, airy identity for Velolifestyle, a pair of bike shops in Vancouver and Montreal. The client wanted a Scandinavian-inspired brand that represents the unique cargo, hybrid and gravel bikes they carry.